Peak Financial Partners Hires Executive Vice President, Brent Houston

Peak Financial Partners Hires Executive Vice President, Brent Houston

Woodland Hills, CA June 20, 2006—Peak Financial Partners announced the hiring of its new Executive Vice President, Brent Houston, for its subsidiary company, Bridgelock Capital. Houston will be responsible for implementing new products for Bridgelock Capital, a real estate investment banking firm that focuses on providing financing liquidity for non-conforming loans and homeowners going through financial hardship. Founding partners Gil Priel and Eli Tene feel that Houston will be a valuable asset to the Peak Financial team. "We believe we have the right man for the right time as our company is poised for tremendous growth," Priel said. Tene agreed. "Brent brings the expertise and experience we need to offer the best service in our industry."

Houston comes to Bridgelock Capital from The Helvetica Group in Los Angeles, CA, where he served as Executive Vice President responsible for underwriting, system integration, marketing and origination of private-money real estate loans.

Prior to Helvetica, Houston worked in various capacities within the brokerage industry. He was the founder of Mr. Stock, an online brokerage firm where he was responsible for the concept, development, marketing and profitability of $50-million of customer assets. Previously, Houston served as Senior Vice President of Datek Online Financial Services, implementing new brokerage products and supervising a 50-person trading department.

With his varied experience, Houston was drawn to Peak’s innovative business style. "Through the extensive knowledge of its management, coupled with technology integration amongst their various business units, Peak and its various entities are well-positioned within the extremely competitive non-prime segment," says Houston.

Houston, also a licensed California real estate salesperson, holds various financial licenses with the National Association of Securities Dealers. With his extensive knowledge of the real estate and financial industry, Houston will develop new products for Bridgelock Capital that include option ARM and HELOC brands for the non-prime borrower. "Our strategy is to aggressively solicit both residential and commercial non-prime business through our extensive database of realtors, brokers, lenders, banks and our existing non-performing portfolio. Not many firms are as aggressively positioned as Bridgelock Capital in the asset-based lending space and we intend to grow our business across all 50 states in the upcoming year," Houston says.

Bridgelock Capital is a Southern California-based real estate investment banking firm that provides asset-based lending for borrowers or properties that do not meet conventional underwriting guidelines. Since 1972, Bridgelock through its principals, has been in the lending business for over 30 years, serving as a direct lender on behalf of individual investors, pension plans, institutional investors and hedge funds that result in quick investment decisions and fast closings.

For more information contact:

Tiffany Walton

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tiffany@assetforeclosure.com

818-591-9237 ext. 184