Bridgelock Capital Launches New Interactive Website

Posted on November 18, 2006

Woodland Hills, CA (PRWeb) November 18, 2006 --Bridgelock Capital announced that it has launched a newly designed and interactive website located at www.bridgelockcapital.com. The new site will be an asset for brokers as it has more functionality: updated rate sheets can be downloaded 24/7, an online web submittal form, loan submissions initiated online, and product and underwriting guidelines that are instantly available.

"The purpose of revamping the website was so we could better engage and keep our clients informed of existing and newly added products as we aggressively look to expand our business," said Brent Houston, Chief Operating Officer of Bridgelock Capital. "It is now fully integrated with our backend processing system to help them handle high volumes of hard money products for residential, commercial and specialty financing solutions."

In order to reinforce the Bridgelock Capital brand, Robert Newhart, Senior Programmer and Project Manager of Aixen Solutions in Malibu, California (www.aixen.com), opted for an edgy look that incorporated flash animation and a visual brand consistency. "Bridgelock is not the traditional finance company; therefore it needed a non-traditional website, something that would give it a new-age-edge."

The restructured website will function in real time allowing for updates the Bridgelock staff makes, to be immediately viewable. "Bridgelock is taking advantage of web technology in order to make their internal processes more efficient," Newhart says. Deploying this new technology will provide better service and products for their clients.

This new website provides Bridgelock's extensive database of realtors, brokers, lenders and banks more accessibility to information they need immediately. "We want to stress to our clients that we can do it all and this new website really allows us to be a one-stop-shop for all their hard money lending needs," explains Houston.

Bridgelock Capital provides asset-based lending for borrowers and/or properties that do not meet conventional underwriting guidelines. It is known for its ability to provide financial solutions that banks and matrix lenders are unable to offer. As a direct lender, Bridgelock offers quick investment decisions while obtaining faster closings for its clients.